Social Media Development

Blogs

Blogs, originally weblogs, have become increasingly popular with marketing and SEO professionals as a way to increase traffic to a website, increase search engine visibility, provide interactivity with web users.

We create blogs that are integrated into your website and match the rest of your site using either WordPress or our Business Catalyst system blog. One big advantage of the Business Catalyst blog is that it is a hosted solution and therefore the blog and other applications are updated and maintained by Adobe. We can also easily create a template that matches a BC website by copying and modifying one of the existing page templates, so the cost of creating a BC blog is about 25% of creating and customizing a WordPress blog. WordPress blogs will need to be updated every few months, or whenever a security update comes out, which is an additional expense.

Call us at 910-425-0207 or send us an email to get a quote on adding a blog to your website.

Some of the Search Engine Optimization (SEO) benefits of using blogs:

Structured content – Blog software with category features allows the aggregation of content according to themes. This makes it easier for search engines to understand your content, which improves ranking on those topics.
Crawlable URLs – Most blog software offers uncomplicated URL structure, making it fairly easy for search engine spiders to find and crawl blog content.
Internal links – Blogs that post product or service related information can deep link anchor text to product information or purchase pages deep within the web site. This is very beneficial for ranking on long tail phrases.
Inbound link magnet – One of the biggest benefits, blogs link freely to each other – much more than web sites do. Blogs are also a significant source of many posts to social news and social media web sites. Text, audio and video are all easily supported for syndication by blogs. The more media available, the more likely it will attract incoming links.
RSS – Links to RSS feed urls that use the blog domain name will assist in building link popularity and when RSS content is syndicated or cited by other blogs, any embedded links will also assist in sending traffic.
Fresh content – Both readers and search engines reward fresh content with repeat visits. From a search engine perspective, that means your site can be crawled more frequently, allowing your new content to become searchable more quickly. Fresh content is also indicative of a more authoritative web site.
Active community – Comments and trackback features in blog software encourage interaction. An active blog community creates the kinds of citations or signals from other sites (annotated and contextually relevant links) that search engines tend to reward in the rankings. Loyal blog readers can boost a site’s visibility through advocacy on other blogs, in forums offline at conferences as well as on their own blogs and within the comments of your blog.
Non-Search traffic –Blogs allow you to generate traffic via RSS and links that have nothing to do with search engines.

Facebook

Facebook business sites are great for attracting more traffic to your company website. We can help you run a promotion on Facebook to attract more attention to your company website with Like button reveal pages, signup forms, and multi-page mini-sites on Facebook.

Over 400 million people use Facebook and around 1.5 million businesses have sites on Facebook. It is an ideal platform for marketing and advertising your business. More Facebook info Visit us on Facebook

Twitter and LinkedIn

Both Twitter and LinkedIn have also become very popular to help build a following and community of people that are interested in your business or what you have to say about a specific topic. We can help you get set up with all of these social media accounts and link them together so when you make a new blog post it is automatically disseminated to your Facebook wall, twitter account and LinkedIn.